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10 No Nonsense Tips on Being an Instamum

What is an instamum? And why are they always taking photos of sleeping babies?

An Instamum can take on many different forms. She could be a mother of five homeschooling her kids, or a single mummy of one navigating the system. At the bottom of this blog you will find my
10 No Nonsense Tips on Being an Instamum 

What is an Instamum?

This women could have a blended family, or be trying to fix a broken one. She might be a stay at home mum, or a working mum. But whoever she is, she has chosen to share that journey on the social network Instagram.

I don’t know who coined the phrase, but sadly in the UK it has been used by some trashy tabloids to insult a whole tribe of women.

Now even more sadly, I have been guilty of having an adverse cringe reaction to the term Instamum. Probably fueled by those childish UK taboids.

Today I want to turn around and say NO to putting myself down. Because Instagram has given women a space to talk about motherhood as part of a community.

It has given me such a purpose with my motherhood journey. No way would I take arty photos of my baby sleeping without having some ‘friends’ to share them with. But I’m so glad I have. I have so many beautiful photos to cherish and it’s all because of insta.

So I don’t want to cringe anymore. I want to say it loud and proud… 


Instamum homewiththebuckleys
Toddlers love a selfie

When I grow up I want to be a…

Being a blogger and an Instamum isn’t something that I ever thought I would be, but to tell you the truth I haven’t wanted to do anything this much since I wanted to be a dentist age 8. (It was a fleeting want, I think it mainly came from the compliments the dentist had given me on my teeth brushing skills)

My other career goals have included:

  • An actress
  • A makeup artist
  • Events management
  • Interior designer

But none of the above gave me the excitement that blogging/influencer work does.

Why bother – It’s a crowded space

Have you thought about writing a blog or growing your Instagram following? It’s super crowded out here, especially in the mummy blogger / Instamum / parenting blogger/ lifestyle blogger world.

It’s so scary. And almost feels futile. Why bother to continue? Shall I just call it quits because it’s hard?

No – I shouldn’t and neither should you.

Yes it’s crowded and yes it’s hard and yes there are a lot of people out there that want to do this. But none of them are you – or me.

How do you start a blog or an Instagram account?

This is a bloody hard question – and not one that I’m sure I can answer. How do you start a blog? How do you create a successful Instagram account? And why would you want to?

For me – it came out of a love of an online community.

My Instagram followers are amazing, they are supportive, they are interesting, and they are just like me. And I love it.

And I hope they know I love them.

If you want to start a blog – or an Instagram account, see below my top tips. But also know that if you are following me, we are learning together. And I am realising that the more honest I am, the more my followers engage. So here I am telling you some massive truths…

I really have no idea what I’m doing

So with that in mind here are my…

10 No Nonsense Tips on Being an Instamum

  1. Don’t over think it. Be you. No one else can be.
  2. Choose a decent name. Changing it is a nightmare.
  3. Find your tribe and love them hard
  4. Post often and post honest. I can spot insincerity a mile off, and I know you can smell it on me too.
  5. Learn what a hashtag is and how to use one – Fast and for your blog SEO. This is essential.
  6. Be kind. To yourself and others. We are all learning together. Let’s be bloody nice about it. Whether its parenting or blogging or photography. Be supportive.
  7. Try to be open minded. This crazy world might lead you places you never imagined, keep an eye out for hidden opportunities.
  8. Forget niche, think audience. Niche is so 2012. Now it’s all about finding an audience. Better to have a devoted audience of 1000 people than a very disinterested audience of 10k.
  9. Know yourself, or get ready to know yourself. This is probably going to be a journey of self-discovery. Get ready. People who write and produce content centered on themselves on a regular basis need to get very comfortable with themselves.
  10. If it’s just a hobby, then that’s A-OK. No Pressure!

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